Tentacles
Tentacles are Octopost's autopilot. Fill a queue with content, set a schedule, and the tentacle posts for you — across every channel you give it.
Watch: Setting up your first Tentacle
Video coming soon
What's a tentacle?
Think of an octopus: one brain, many arms. A tentacle is one brand's posting chain. It bundles a brand name and brand prompt (the voice the AI writes in), a set of channels (any of your connected accounts), its own queue of content, and a trigger schedule that decides when the next post goes out. Run one tentacle for your main brand, or several — one per brand or client — each with its own voice and rhythm.
Per-channel timing
Each channel in the chain has its own delay — seconds, minutes, hours, or days. When a post fires, it can hit TikTok immediately, Instagram 30 minutes later, and YouTube the next morning. Your content cascades across platforms naturally instead of appearing everywhere at the exact same second.
Set one up
- 1
Create the tentacle
On the Tentacles page, add a new tentacle. Give it your brand name and write the brand prompt — a few sentences about who you are and how you sound. - 2
Add channels
Pick which connected accounts belong to this chain, and set each one's delay. - 3
Fill the queue
Add content from your Content Library, or send posts here from Compose using Queue mode. See Queue for managing the lineup. - 4
Set the trigger
Open Trigger Schedule and choose how often to post: every N minutes, hours, days, or weeks. For days and weeks you also pick which weekdays and what time of day. - 5
Turn it on
Hit play. A live countdown shows when the next post fires, and each channel reports its status — pending, posted, or failed — on every run. Pause any time; your queue stays put.
Handy options
Auto AI captions writes captions for every queue item automatically. Auto-transcribe converts your videos' speech to text so those captions know what the video actually says. Each channel also carries its own platform settings — the same options you see on Compose, like audio normalization.