Tentacles
Tentacles are Octopost's multi-platform posting chains. Create one per brand, link your accounts, and post everywhere with a single action.
Setting up your first Tentacle
Video coming soon
What is a Tentacle?
A Tentacle is a posting chain that links multiple social accounts together under one brand. When you add content to a Tentacle's queue, it gets posted to each connected platform — optionally with delays between them. For example: YouTube immediately, then Instagram 30 minutes later, then TikTok an hour after that.
Think of it as a pipeline: content goes in one end, and comes out published on every platform you've connected.
Creating a Tentacle
- 1
Go to the Tentacles page
Click Tentacles in the sidebar. - 2
Click "+ New Chain"
Enter a brand name — this is how you'll identify this posting chain (e.g., "TopFloorClips" or "Personal Brand"). - 3
Add platforms
Click "Add Platform" and select which connected accounts to include. Set an optional delay for each platform to stagger your posts.
Tentacle settings
Brand Prompt
A custom instruction for AI caption generation. Tells the AI your brand's voice, tone, hashtag preferences, and style rules.
Auto AI Captions
When enabled, any queue item without a caption will have one generated automatically before posting. Great for batch workflows.
Video Transcription
When enabled, Octopost transcribes your video's audio and uses the transcript as context for AI caption generation. Best for spoken content.
Test Run
Toggle test mode to preview the posting flow without actually publishing. Useful for verifying your chain is set up correctly.
Active / Pause
The main toggle that controls whether the Tentacle processes its queue. Pause to temporarily stop posting without losing your queue.
Platform delays
Each platform in a chain can have a delay (in minutes) before it posts. The first platform posts immediately when the queue item is processed, and subsequent platforms wait for their configured delay. This prevents flooding all platforms at the same instant and can help with cross-platform engagement strategies.
Adding content to a Tentacle
On the Compose page, switch the post mode to "Queue" and select which Tentacle to add content to. The content joins the Tentacle's queue and will be posted in order. You can also manage the queue directly on the Queue page.