Connecting Accounts

Before Octopost can post for you, it needs permission from each platform. Connecting takes about a minute per account.

Supported platforms

Octopost connects to YouTube, Instagram, TikTok, LinkedIn, and X. The Free plan includes YouTube, Instagram, and TikTok; LinkedIn and X are available on the Creator and Agency plans. You can also connect more than one account on the same platform — for example, two Instagram accounts for two brands. How many accounts you can connect in total depends on your plan.

How to connect an account

1. 1

   Open the Accounts page

   In the dashboard sidebar, click Accounts. You'll see a card for each platform.
2. 2

   Click Connect

   On the platform's card, click Connect. The platform's own official login window opens — sign in there and approve the permissions it lists.
3. 3

   Check the badge

   Back in Octopost, the card now shows a green Connected badge with your @username. You're ready to post to that account.

Add a channel prompt

Each connected account has a Channel Prompt field. Use it to describe what this specific channel posts and how it should sound — for example, “cooking content, friendly tone, use emojis.” It works alongside your brand prompt to fine-tune AI captions for this one account, so your LinkedIn can sound professional while your TikTok stays playful. More on how the two prompts work together in AI Captions.

When a connection stops working

Platform permissions occasionally expire or change. If posting or analytics stops working for an account, come back to the Accounts page and click Reconnect on that card — you'll go through the same quick login and everything picks up where it left off.

One extra for TikTok: connected TikTok cards show an Enable Daily Analytics button. This adds day-by-day performance data to your analytics dashboard, and it requires a TikTok Business Account.